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Cadillac Debuts Bold Two-Tone Design in Spectacular Super Bowl F1 Unveiling

Cadillac has dramatically entered the Formula 1 world with a striking two-sided livery revealed during the Super Bowl LX broadcast. The American automotive giant showcased a sleek design split between white and black, marking its highly anticipated debut in the pinnacle of motorsport.

Cadillac Debuts Bold Two-Tone Design in Spectacular Super Bowl F1 Unveiling
Formula 1

In a bold statement of intent, Cadillac has lifted the curtain on its first-ever Formula 1 car design during the high-profile NFL Super Bowl LX advertisement. The team's maiden livery presents a dramatic visual split, with the racing machine sporting contrasting white and black sides that immediately catch the eye.

The new challenger, whose team name remains under wraps, features a razor-sharp color scheme that symbolizes the brand's entry into the ultra-competitive world of international motorsport. While the white side appears to be an extremely light shade – potentially bordering on a soft grey – the stark black counterpart creates a powerful visual contrast.

This strategic reveal during one of the most-watched television events globally demonstrates Cadillac's commitment to making a significant impact in its Formula 1 introduction. The two-sided livery not only showcases the team's design philosophy but also signals the brand's aggressive approach to its motorsport venture.

Racing fans and automotive enthusiasts have been eagerly anticipating Cadillac's Formula 1 entry, and this livery unveiling provides the first tangible glimpse into the team's visual identity. The bold design suggests a team that is ready to challenge conventions and make its mark on the international racing stage.

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Technical Regulations

Article 1.3.3

FIA Source

PU Manufacturer Name and White Label/Unbranded Supply

Chapter: SECTION C: TECHNICAL REGULATIONS

In Simple Terms

When a team gets an engine from a manufacturer, the manufacturer decides if the team can use the manufacturer's brand name or has to run as an unbranded/white label team. Any different name must be agreed upon beforehand. If a manufacturer supplies an engine without branding and no special commercial deal is made, there are no extra costs.

  • PU manufacturer has the right to decide branding approach for customer teams
  • Any alternative names must be pre-agreed between manufacturer and customer team
  • White label/unbranded supply comes at no additional cost unless a commercial agreement specifies otherwise
  • This applies to new customer competitors receiving power unit supply
Official FIA Text

PU Manufacturer determines whether New Customer Competitor uses manufacturer name or operates under white label/unbranded way. Different name must be agreed in advance. White label supply without request incurs no additional fees unless commercial agreement concluded.

power unit manufacturerwhite labelunbranded supplycustomer teambranding
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