Cadillac's Bold Super Bowl Debut: New F1 Team Showcases Striking Split Livery in Record-Breaking Campaign
Cadillac has made a spectacular entrance into Formula 1 with a high-profile Super Bowl advertisement featuring an innovative split livery design. The premium automotive brand's eye-catching commercial comes with a hefty price tag of £7.3m and has already drawn legal action from Hollywood director Michael Bay.
In a bid to announce its arrival on motorsport's grandest stage, Cadillac has unveiled its 2026 F1 entry with considerable fanfare—and considerable investment. The American luxury marque's debut commercial aired during Super Bowl coverage, showcasing a distinctive split livery that marks a striking visual identity for the team's debut season.
The advertisement campaign represents a significant financial commitment, with broadcast costs reaching an estimated £7.3m. This premium marketing push underscores Cadillac's determination to make an immediate impact as it joins the Formula 1 grid for the first time.
However, the high-profile launch has not proceeded without complications. Hollywood director Michael Bay has initiated legal proceedings against Cadillac over the campaign, adding an unexpected layer of controversy to what was intended to be a triumphant unveiling of the new team's brand identity.
The split livery concept represents Cadillac's distinctive approach to team branding, establishing a visual signature ahead of competitive action in the 2026 season.
Original source
BBC Sport F1
Related Regulations
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Full Regulation Text
Article D14.1.1
Arrangements for New Entrants
Chapter: D14
In Simple Terms
New F1 teams must follow the same financial rules as established teams starting from the year before they join the championship. However, they get one exception: they don't have to comply with a specific financial reporting requirement (Article D7.2.1), giving them a little breathing room as they prepare to enter the sport.
- New teams must comply with F1 Financial Regulations in their first year
- Rules apply from the Full Year Financial Reporting Period before their debut season
- Exception granted: new teams are exempted from Article D7.2.1 requirements
- This rule helps new entrants manage the financial burden of joining F1
Official FIA Text
A new F1 Team must comply with these Financial Regulations in respect of the Full Year Financial Regulations Reporting Period immediately prior to the first Championship season in which such F1 Team participates, except that it shall not be required to comply with Article D7.2.1.
Article D14.1
Arrangements for new entrants
Chapter: D
In Simple Terms
New F1 teams must follow the sport's financial rules for the two years before they start racing in the championship. However, they get one exception and don't have to follow one specific financial requirement (Article D7.2.1) during those preparation years.
- New teams must comply with Financial Regulations for two full years before entering F1
- These two years are the reporting periods immediately before their first championship season
- New teams are exempt from Article D7.2.1 requirements during these preparation periods
- This rule helps new entrants manage the financial burden of joining F1
Official FIA Text
A new F1 Team must comply with these Financial Regulations in respect of the two Full Year Financial Regulations Reporting Periods immediately prior to the first Championship season in which such F1 Team participates, except that it shall not be required to comply with Article D7.2.1 in respect of these periods.
Article 11U
SECU Team applications
Chapter: null
In Simple Terms
Article 11U covers how teams apply to become official F1 competitors and the requirements they must meet. Teams need to submit applications to the FIA with detailed information about their organization, finances, facilities, and personnel to be approved to compete in the championship.
- Teams must submit formal applications to the FIA to gain approval as official F1 competitors
- Applications must include comprehensive details about team structure, technical capability, and financial stability
- The FIA reviews applications to ensure teams meet all regulatory and safety standards
- Approved teams receive the necessary licenses and credentials to participate in the championship
Official FIA Text
SECU Team applications
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