Pierre Gasly Steps Into New Role as Givenchy Gentleman Global Ambassador

Alpine Formula 1 driver Pierre Gasly has secured a high-profile ambassadorial role with luxury fashion house Givenchy, representing the Gentleman Society Eau de Parfum Sport collection on a global scale.

The announcement comes at a significant moment in the racing calendar, with Gasly revealing his new partnership through social media ahead of the 2026 F1 season-opener in Australia. As part of the agreement, the Alpine driver will become the visible face of the fragrance line, lending his profile to the brand's marketing efforts.

Taking to social media to share the news with his followers, Gasly expressed his enthusiasm for the opportunity, stating: "Start of an exciting journey! Extremely honoured to become Givenchy Gentleman global ambassador for the ..."

The partnership represents another avenue through which Gasly is expanding his personal brand beyond his on-track commitments with Alpine as the 2026 season gets underway.