From Benetton to Gucci: Is Briatore Closing the Circle at Enstone?

An Italian fashion house becoming title sponsor of a Formula 1 team. No, it is not 1983 – it is 2026. The fashion brand in question is not Benetton but Gucci, and the team being sponsored is not Tyrrell but Alpine.<br>Yet it is hard not to dust off the old French saying l'histoire se répète. Forty years ago, Benetton entered Formula 1 through sponsorship deals with Tyrrell and Alfa Romeo ...<a class='more' href='https://www.autosport.com/f1/news/from-benetton-to-gucci-is-briatore-closing-the-circle-at-enstone/10825180/?utm_source=RSS&utm_medium=referral&utm_campaign=RSS-F1&utm_term=News&utm_content=uk'>Keep reading</a>