F1 and the $150m Gucci gamble: Struggling fashion brand ‘wants to be cool again’
When Alpine announced its major title sponsorship deal with high-end fashion brand Gucci it was seen as a major coup for F1, but in reality it was the other way around.
When Alpine announced its major title sponsorship deal with high-end fashion brand Gucci it was seen as a major coup for F1, but in reality it was the other way around.
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