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How F1 sponsorship moved on from 'stickers on cars'

Darren Cox speaks to one of the people who has lived F1's 'bewildering' commercial growth over nearly two decades

How F1 sponsorship moved on from 'stickers on cars'
Business

Darren Cox speaks to one of the people who has lived F1's 'bewildering' commercial growth over nearly two decades

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The Race

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